Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and [...]

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October: crisp days, cool nights, apple cider, changing leaves. And time to learn and implement the latest traffic-driving SEO and PPC tactics to power holiday sales. Join us at at Search Marketing Expo - SMX East in New York City October 5-7, and we’ll show you how! Register for SMX East today and get the lowest [...]

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Bing has made a splash in the media recently – but now that the hype has faded, what will be the real impact of the new search engine for search marketers in the trenches? Most professional search marketers are now used to the perpetual changes in algorithms, bidding systems, performance metrics, and ad center tools [...]

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p>Following a series of presentations on eMetrics Summit about ‘Measuring the Voice of the Customer’, I will give some examples on how User Generated Content can be used to both improve the organic results and the conversion rates of a website. The idea behind using UGC in a website is a two-sided effort that can improve both conversions rates and SEO (see other examples in this previous conversion-driven SEO post).

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